Jessica Macaraig
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Calmer Canine (2019)

Package Design

The client requested packaging that would <b>allow customers to see the product</b>. We achieved this by allowing the 'bottom' of the boxes to pull away; the device itself was protected by plastic.

The client requested packaging that would allow customers to see the product. We achieved this by allowing the 'bottom' of the boxes to pull away; the device itself was protected by plastic.

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The packaging needed to be eye-catching from all sides as it would be sharing shelf space with competing products.

The packaging needed to be eye-catching from all sides as it would be sharing shelf space with competing products.

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The design also needed to fit with existing brand guidelines and incorporate photography and graphics provided by the client.

The design also needed to fit with existing brand guidelines and incorporate photography and graphics provided by the client.

A third box was designed for the device's optional vest accessory.

A third box was designed for the device's optional vest accessory.