Jessica Macaraig
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KONG Zoo (2020)

Package Design, Illustration

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The key words given for KONG Zoo's packaging were <b>natural</b>, <b>eco-friendly</b>, and <b>global</b>.

The key words given for KONG Zoo's packaging were natural, eco-friendly, and global.

While separate from KONG’s main toy line, KONG Zoo still needed to fit within their established branding. This was accomplished through colour and type choice.

While separate from KONG’s main toy line, KONG Zoo still needed to fit within their established branding. This was accomplished through colour and type choice.

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The final design features a topographic background pattern with illustrated "travel stamps" of wild animals.

The final design features a topographic background pattern with illustrated "travel stamps" of wild animals.

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Vector illustrations I created for the some of the travel stamps. The other stamp designs were made by the Art Director.

Vector illustrations I created for the some of the travel stamps. The other stamp designs were made by the Art Director.

Both the box and its inner packing were made from recyclable material, which animals could use for nesting.

Both the box and its inner packing were made from recyclable material, which animals could use for nesting.