Product Catalogues — Jessica Macaraig

We designed our product catalogues to resemble <b>look books</b> in order to set us apart from others in the industry.

We designed our product catalogues to resemble look books in order to set us apart from others in the industry.

Rather than using standard, white stock photos, we placed heavy emphasis on <b>colour</b> and <b>high quality photography</b>.

Rather than using standard, white stock photos, we placed heavy emphasis on colour and high quality photography.

Product details such as sizing and measurements were placed in an index at the back rather than cluttering the main product pages.

Product details such as sizing and measurements were placed in an index at the back rather than cluttering the main product pages.

Text was kept minimal to encourage traffic to our website, where users would find more in-depth information.

Text was kept minimal to encourage traffic to our website, where users would find more in-depth information.

As the only designer without a cat allergy, I was responsible for all feline product photography.

As the only designer without a cat allergy, I was responsible for all feline product photography.

Due to restrictions during the 2020 COVID-19 pandemic, we were unable to shoot on-site photography for our 2021 catalogue.

Due to restrictions during the 2020 COVID-19 pandemic, we were unable to shoot on-site photography for our 2021 catalogue.

So, instead of new lifestyle photography, we refreshed our 2020 catalogue with illustrations commissioned from artist <a href="https://ren-graham.com/">Ren Graham</a>.

So, instead of new lifestyle photography, we refreshed our 2020 catalogue with illustrations commissioned from artist Ren Graham.

We also included full spreads of the newly launched KONG Equine and KONG Zoo.

We also included full spreads of the newly launched KONG Equine and KONG Zoo.