MYOS Pet (2020)

Brand Development, Package Design, Illustration

The first challenge was to design a new logo that would better reflect the brand's identity.

The supplement's main ingredient is a proto-lipid derived from egg yolks, so we chose to use yellow as the brand's identifying colour. An egg shape was also incorporated.

MYOS Main Graphic.png

After some collaborative brainstorming, we determined that the main selling point of this supplement was the possibility of having more <b>time</b> with your pet.

After some collaborative brainstorming, we determined that the main selling point of this supplement was the possibility of having more time with your pet.

The original packaging used a similar colour palette to existing products; our redesign opted for a brighter colours, with a primary focus on yellow.

The original packaging used a similar colour palette to existing products; our redesign opted for a brighter colours, with a primary focus on yellow.

A promotional mailer was also suggested for the launch of their newest product:

A promotional mailer was also suggested for the launch of their newest product:

A supplemental dog treat that helped maintain muscle and joint health.

A supplemental dog treat that helped maintain muscle and joint health.

The sample cannister would be placed in a cylindrical box designed to look like an egg timer.

The sample cannister would be placed in a cylindrical box designed to look like an egg timer.